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    新浪双色球基本走势图: Chinese sports brands seek global play

    China Daily | Updated: 2019-03-18 09:51
    Espanyol's new Chinese forward Wu Lei holds his new jersey during his official presentation by RCD Espanyol in Barcelona, Catalonia, on Jan 29, 2019. [Photo/Xinhua]

    今天黑龙江福彩22选5 www.fawqa.com FUZHOU - In the Chinese city of Quanzhou, East China's Fujian province, workers at a garment factory of Kelme are busy stitching and ironing the white and blue jerseys of the Spanish football club Espanyol.

    Their goal is to meet the soaring domestic demand boosted by Wu Lei, a Chinese striker who joined the club a month ago. Wu made history by becoming the first Chinese player to score in a La Liga match on March 2, sending his fans into a frenzy.

    "Over the last month, we have sold over 10,000 Wu Lei jerseys," said Ke Yongyuan, president of Kelme (China), who owns the Yuanxiang garment company in the sportswear manufacturing hub.

    Prior to Wu's debut in Europe, Yuanxiang acquired 80 percent of Kelme's shares and became the controlling shareholder of the renowned international brand. Yuanxiang's expansion offers a glimpse into Chinese manufacturers' endeavor of going global.

    "We manage the international brand with a Chinese 'engine'," said Ke, adding that Wu's takeoff in Spain is a "happy surprise" as his sparkling performance draws increasing worldwide attention.

    Kelme, founded in 1963, is the official sponsor of a number of Spanish La Liga clubs such as Espanyol and Real Valladolid. In its heyday in the 1990s, Kelme was the sponsor of Real Madrid, one of the world's most successful football clubs.

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  • 万物互联开启智慧新图景 下一代互联网未来已来 2019-08-20
  • 全球第三台“华龙一号”穹顶吊装成功 2019-08-20
  • 合肥庐阳18小区将现“十八变” 4254户居民将受益 2019-08-18
  • 西藏拉萨:新家园 新生活 2019-08-10
  • 滇池治理进入三年攻坚 2019-08-10
  • 你反来复去说1+1=2,真痴呆了?你应该讲点其他的吧,譬如,1+1=2,是客观事实还是规律,是真理还是谬误。 2019-08-03
  • 中医药继承发扬的认识及思考 2019-07-17
  • 端午——网络中国节——黄河新闻网 2019-07-12
  • 端午佳节 听习近平谈弘扬中国优秀传统文化 2019-07-12
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  • 深化对经济工作主线的认识 从供需关系看供给侧结构性改革 2019-07-11
  • 美媒:解放军已成为现代化军队 目光已越过大西洋 2019-07-06
  • 丰台东铁匠营街道:品粽赏乐感受改革开放四十周年 2019-07-06
  • 2017空调产业报告显示:线上零售额占比攀升 2019-07-05
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